According to the 2019 Old Mutual Savings and Investment Monitor, 45% of urban South African parents are saving for their children's education. Understandably, the Savings Monitor also found that parents delay saving for their child's education when they are under financial pressure.'

In line with our customer strategy, we have developed an integrated marketing and communication plan with our first campaign focus being on Education savings. Our campaign aims to attract new customers as well as grow the financial needs met of our existing customer base.

The purpose of this page is to provide you with a view of our various communication elements in support of the campaign as well as equip you with marketing support elements to allow you to connect with your customers